Tuesday, February 15, 2011

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ETHLETICS sympathetic emotions: a history of fair trade sneaker



Fair Trade The sneakers have a very long history of production that is a collaboration of more fair trade projects. Suffice it to say that the organic cotton comes from eight different groups of Indian workers, while the rubber sole is sustainable imported from Sri Lanka by five different reality Fairtrade.
  1. growing, family-run predominantly in the central and southern India.
  2. The shelling of the flower, which produces 40% of fiber while the remaining 60% of grains is re-used to produce oil.
  3. spinning, which produces the manufacture of yarn from fiber.
    manufacture of a solid wire and set the stage is more laborious to do this requires
    high-tech machinery.
  4. weaving run by small family production units or micro-enterprises and
    not require extensive training.
  5. The fabric dyeing process that occurs through delicate and required to ensure uniformity and is performed in a village outside Calcutta.


From seed to tissue: the 5 stages of organic cotton
are five basic steps to get the organic cotton: Sneakers are for 8 different groups of producers certificatiFairtrade working in southern India, in the region of Kujarat, to work for a biological tissue of high quality, azo free and environmentally sustainable.

  1. extraction of latex from the plant through an incision on the trunk, with a special sharp knife
  2. latex collection in specific containers
  3. filtration of latex and transported to the preparation
  4. coagulation of latex, for 16 hours x-sheet form in large tanks homogeneous

The main stages of the production cycle of the rubber

The extraction of the rubber is a delicate and lengthy process if you want to keep the tree alive
without any damage. In Sri Lanka, in the south west, about 40 km from Colombo, the capital
, 5 different groups of collectors working in the forests of Hevea brasiliensis,
the particular tree from which we extract rubber FSC (Forest Stewardship Council).
The raw materials processed in Pakistan finally converge in the city of Sialkot, where he worked Talon Sports, sporting goods manufacturing company. Talon is an enterprise of FLO Fair Trade and certified since 2002.

The objective of the fair trade company in this position is to ensure good working conditions, such as clean water and healthy workplaces by implementing systems of ventilation and security of premises, providing decent wages so that employees can send their children to school, saving them from child labor.
The fair price for fair trade for a wage that allows a family to live in dignity (that is, covering the daily needs of the base) corresponds to 6,000 Pakistani rupees instead against the minimum wage of 4,000 rupees from other firms.
Internal development is also ensured by supporting projects emancipation and social development of workers and sewing machines and in the building, there are the unions that protect their rights.
Each product provides a Fairtrade premium, ie a share price that is 20%, which is invested in the company x improving socio-economic situation of workers and their families. They are the workers with the company management who decide how to use such a premium. The sneakers
ETHLETIC at first glance may seem simply beautiful stylish shoes, but their
logo tells a story much more complex:

  1. shoes are the first in the world to have the official Fairtrade mark, thanks to certified cotton from India.
  2. ETHLETIC shoes have rubber soles with natural FSC (Forest Stewardship Council), indicating that most of the raw materials that make these shoes are certified Fairtrade or label.
  3. The assembly phase of the shoes is supported by a fair trade project supporting workers and their families in Pakistan: all this makes the shoes sneakers ETHLETIC probably the most ethical in the world.

The ETHLETICS are organic cotton, have no plastic parts, are the
Vegan 100% of all Eco-friendly, perfect for reducing its "footprint" of carbon dioxide.
ETHLETIC shoes are available in "fashion" red, black and green for the black model
in two models: a high neck or low. The arch, designed for maximum comfort, the height is
the best brands and ensures a good fit.
ETHLETIC shoes are also good in price, in line with other sneakers, so
responsible consumers to choose this product, highly ethical, in
maximum convenience.

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